Objective

We were tasked with picking an established system and redesigning it top to bottom with a series of set deliverables such as visual identity, poster campaign, brochure, web and mobile app.

Approach

After extensive research, I chose to center my project around our current immigration system, or lack there of. It quickly became apparent that immigrants fail to stand up for their rights, largely due to lack of awareness of their legal rights. Through the use of a cohesive color palette, quotes from interviews and real stories, the Immigrant Defense Project system is now digestible for immigrants from all walks of life.

Founded 20 years ago to combat an emerging human rights crisis.

BRANDING. UI/UX. WEB DESIGN. EDITORIAL.