Objective

Develop comprehensive identity solutions using a supportive design system including a grid, color, graphics, and type for an airline company. This also includes marketing strategies, early conceptual ideas, and concept refinements.

Approach

Uplift one of South Africa’s domestic airline’s to encourage exploration of the massive country. Mango’s mission and values are ahead of their time, but their brand is outdated. I collected all of the joy and energy from their current logo and applied it to a set of icons that exclusively represents Mango Air.

South Africa’s most comfortable quality flights to keep customers happy.

BRANDING. STRATEGY.