Objective

Choose an event, parade, or festival to create an identity system that can be carried through digital, print, and large scale applications.

Approach

Create an identity that represents all members and generations of the pride community worldwide. The pride logo is flexible in all shapes and sizes. Every year it can go bigger, this year it’s about being proud, spreading love, and staying safe together.

Pride San Francisco is one of the largest LGBTQ fests in America. Pride commemorates generations of love, acceptance and respect among all communities. This year we promote awareness to prevent AIDS together!

BRANDING. ENVIRONMENTAL. VISUAL SYSTEMS. PRODUCTION.